Consulting

As a CT-based Advertising & SEO Consultant with over a decade of hands-on experience in performance marketing, SEO, paid media, and brand development, I help businesses move with clarity and scale with precision. I partner with founders and in-house teams to simplify the marketing process - clarifying positioning, tightening messaging, and building data-driven systems that scale.

Everything I do revolves around data. The reality is that advertising isn't just a place to spend money so that you can reach people - it's a way to learn about your audience. We can use these campaign insights to make spending more effective and improve ROI. But if you don't know what's being tested or what you're learning from your campaigns, then it becomes difficult to scale.

What I Do:

I work with startups, SMBs, and enterprise clients on B2C, B2B, or lead generation campaigns - transforming complex data into simple, high-impact marketing strategies. My focus is always on long-term outcomes, not vanity metrics.

Proven Results

• Independently managed $470,000+ in ad spend and generated over $60 million in revenue across global brands.
• Achieved a 14,000% ROAS by slashing customer acquisition costs (CAC) from $18 to just $0.15–$0.25 per customer.
• Trusted by industry-leaders in healthcare, insurance, finance, and even the global leader in access solutions.